Music Royalties Landscape

Long-tail vs Blue Chip

• 77 BPM focuses on “long tail” music catalogs. These can include catalogs currently owned by legacy artists, cult artists and those in the so-called underground.

• In contrast, the industry leaders focus on “blue chip” artists and songwriters. These are the gold, platinum and diamond sellers - the hitmakers. They’re the headline-grabbers with names like Bruce Springsteen, Whitney Houston, Bob Dylan, Bob Marley, etc. 

• The industry has focused on these artists because that’s where market revenue has historically been concentrated. 

• 77 BPM’s thesis is that long tail artists remain underappreciated by the market’s leaders and present a significant opportunity.